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Adverts

Adverts 
What makes them persuade us?
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Slide 1: Slide
LiteracyLower Secondary (Key Stage 3)

This lesson contains 30 slides, with interactive quizzes, text slides and 2 videos.

time-iconLesson duration is: 120 min

Items in this lesson

Adverts 
What makes them persuade us?

Slide 1 - Slide

Slide 2 - Slide

Slide 3 - Slide

Rule of 3
  • The good, the bad and the ugly
  • Stop, look and listen
  • Snap, crackle and pop
  • Stop, drop and roll



Slide 4 - Slide

Use of capitals

Slide 5 - Slide

Imperative
Language 
Get
This is an example of using the verb to tell someone to do something. 
Call
This is an example of using the imperative. They are telling the reader to call. 

Slide 6 - Slide

wordwall.net

Slide 7 - Link

Give some examples of the imperative (tell someone to do something).

Slide 8 - Open question

Superlative

Slide 9 - Slide

Superlative
  • Adjective to describe the best, worst, least or most of something
  • The cheapest car around
  • The best value for money
  • The lowest price

Slide 10 - Slide

Slide 11 - Video

wordwall.net

Slide 12 - Link

Slide 13 - Slide

Alliteration
  • Words beginning with the same sound
  • Best Buy
  • Dunkin Donuts

Slide 14 - Slide

wordwall.net

Slide 15 - Link

Slide 16 - Slide

Rhetorical question
  • This is a question where no answer is needed.
  • Do you want to win a £1, 000,000?
  • Tired of slow broadband?
  • Why don't you try our new Bestie Burger?

Slide 17 - Slide

The Target Audience
  • Adverts have different target audiences in mind. 
  • Young?
  • Older?
  • Gender?
  • Interests?
  • Socio-economic status -  how rich a person might be? What is affordable?
  • Personality - daring, adventurous, confident, quiet, introverted, extroverted?
  • Values - family, friends, the environment, culture, power, designer clothes, fancy car, house?

Slide 18 - Slide

Slide 19 - Video

What type of personality is this advert targeting?

Slide 20 - Open question

Slide 21 - Slide

What type of personality is this advert targeting?

Slide 22 - Open question

Pick a car advert
Describe what techniques the advert uses.

Slide 23 - Slide

Slide 24 - Slide

Slide 25 - Slide

Slide 26 - Slide

Slide 27 - Slide

Create a car advert
Create a car advert.
Insert an image of your dream car. 
Add text to help persuade your target audience to buy it. 
Use the techniques you have learned about today.

Slide 28 - Slide

  • Use the padlet platform to post comments and contributions about your the groups adverts
  • Focus on the target audience and language & layout features used in the ads
  • Make sure you include an image of your advert
Group Discussion 

Slide 29 - Slide

padlet.com

Slide 30 - Link